Red Bull BC One: Digital Content Management / Blogger Outreach

Red Bull has a diverse international marketing campaign. The numerous activities range from extreme sports like mountain biking, BMX, motocross, windsurfing, snowboarding, skateboarding, kayaking, wakeboarding, cliff-diving, surfing, skating, freestyle motocross, rally, Formula 1 racing, and breakdancing to art shows, music, and video games.

I handle blogger outreach and digital content management for the Red Bull BC One 2013 B-Boy tournament.