At Medidata’s 2020 global conference, NEXT, I hosted a keynote panel with three of the leading experts I interviewed for a 2020 Economist Intelligence Unit report I led and produced titled “State of Patient Centricity 2020: Advancing from Patient-First Intentions to True Co-Creation”:
- Alicia Staley, Senior Director of Patient Engagement, Medidata
- Jessica Scott, Head of R&D Patient Engagement, Takeda
- Emily Kramer-Golinkoff, Co-founder, Emily’s Entourage
Published in June 2020, the report explored how achieving patient centricity in clinical trials needs to evolve beyond patient engagement initiatives to patient co-creation and how these mutually-beneficial partnerships will transform both the future of research and development and the healthcare industry at-large. The research drew upon a series of interviews with leading experts from pharmaceutical companies, research organisations and patient advocacy groups along with comprehensive desk research.