Wordsmith. Cultural Driver. Tastemaker.

As a journalist, editorial director, strategist and communications manager, I’ve worked for various companies from the likes of The Huffington Post to VICE Media to PSFK to The Guardian to Coca Cola to Disney to Interview Magazine to NPR to Slate to MINI to Red Bull, across three continents – in NYC, Berlin and London. I specialize in telling stories, fostering engagement and creating a heightened level of awareness about business intelligence insights, industry trends and creative innovation across retail, advertising, design, technology, fashion, culture, lifestyle, and travel, from the rooftops of NYC to abandoned spy stations in Berlin to giraffe hotels in Kenya, and all the hotspots in between.

PSFK
Site Editor | NYC | October 2016—Present

  • Manage the growth, strategy and publishing calendar of PSFK.com and active social channels (Facebook, Twitter, LinkedIn, Instagram)
  • Edit and publish 20 articles daily in a deadline-driven, newsroom environment across 12 verticals: retail, advertising, design, fashion, food, travel, health, home, beauty, banking, automotive and entertainment
  • Create and assign story ideas to a global team of 50+ writers
  • Develop and execute content strategies and programs for both branded and in-house editorial series
  • Interview experts, conduct pattern recognition, copy-edit and manage editorial calendar to support the release of in-house reports and/or client work
  • Work with a staple of tastemaker columnists and process their Op-Ed submissions
  • Launch, host and produce a PSFK’s podcast where I talk to pioneers in retail, advertising and beyond

HUFFINGTON POST
Senior Content Program Manager | NYC | July 2015—February 2017

  • Manage the Huffington Post x eBay content program across lifestyle and technology verticals
  • Generating ideas for stories, managing a content calendar and curating content across all digital platforms.
  • Writing engaging feature articles on lifestyle and technology products
  • Writing content and managing assets for social media channels
  • Translating articles from English to German, copy-editing articles and managing the client’s CMS
  • Sourcing and curating all images from a content pool

THE GUARDIAN, HUFFINGTON POST, VICE, SLATE, NPR, INTERVIEW MAGAZINE, ATLA OBSCURA, GUEST OF A GUEST, PROTEIN NETWORKS, COLLECTIVELY, FREUNDE VON FREUNDEN, PSFK, ETC.
Journalist & Editor | NYC, Berlin, London | August 2011—Present

  • Reporting on culture, travel, music, art, design, fashion, retail, sustainability and technology.
  • Generating ideas for stories, conducting celebrity interviews, writing features on people, place and products and helping to conceive story packaging
  • Managing the publishing of content online
  • Acquiring visual assets and other reference materials, writing scripts, and managing the work of photographers, production artists and graphic designers
  • Delivering scoops, analysis and smartly conceived trend stories, and providing creative and compelling ideas for client branded content marketing initiatives

GLOBAL BRANDS GROUP
Global Communications Director / New York City, USA / July 2015 ­– September 2016

  • Leading global communications for leading edge global brands from the likes of Disney to David Beckham to Jennifer Lopez to Hershey’s to Mercedez Benz to Calvin Klein to Tommy Hilfiger to Cole Haan to Kate Spade New York
  • Generating ideas for stories, conducting celebrity interviews, writing features on brands, businesses and people and helping to conceive story packaging
  • Writing content for all digital communication channels, managing the publishing of content online, as well as writing additional content for internal communications as needed
  • Collaborating with advisors and experts to research story ideas, acquiring visual assets and other reference materials, writing scripts, and managing the work of production artists and graphic designers
  • Ensuring stories are produced on schedule, are accurate and are of high quality
  • Tracking metrics related to branded content and monitoring data to inform content strategy and enhance community engagement/growth
  • Delivering scoops, analysis and smartly conceived trend stories, and providing creative and compelling ideas for client branded content marketing initiatives

VICE MEDIA / COCA COLA
Senior Project Manager & Lead Strategist | Berlin | Oct 2014—July 2015

  • Creating and executing global content strategy based on the client’s objectives and target audience, to amplify the brand presence and deliver a holistic consumer experience
  • Developing, managing, and executing a global master content calendar across all digital platforms
  • Copywriting, sourcing and curating all written and visual communications collateral across digital channels
  • Setting benchmarks and measurement plans for all communication channels
  • Social media tracking, analysis, and evaluation, along with optimization of overall brand communication and social media engagement based on insights
  • Analyzing competitive activity in the marketplace
  • Keeping abreast of the latest trends to implement best practices and promote client understanding of emerging technologies

TASCHEN PUBLISHING
Editor | Berlin, Germany | Freelance Contract

  • Writing, editing and content strategy for Taschen’s online presence

KKLD*
Editorial & Social Media | Berlin | Aug 2012—March 2015

  • Creating and executing a global content strategy for each platform
  • Developing, managing and executing a global master content calendar across all communication platforms and channels
  • Social media tracking, analysis and evaluation
  • Curating and producing communication collateral for all digital channels
  • Writing press releases, newsletters, blogger mailings, along with managing PR & blogger contact databases
  • Copywriting for special event postings across digital channels
  • Ongoing community and client relationship management
  • Researching and writing articles for the lifestyle blog MINI Space
  • Coordinating the CMS on this MINI Space website, uploading articles in seven languages, carrying out SEO with keywords, tags and meta headlines, along with coordinating the design and layout of the landing pages

RED BULL
Content Program Manager / Berlin, Germany / March 2013 – July 2015

  • Content strategy and execution across Red Bull’s website and social media platforms
  • Producing on- and offline communication collateral and managing communication outreach
  • Digital content management, CMS coordination and website migration

DISNEY / CROWD DNA
Trends Reporter & Editor / London, UK / Freelance contract

  • Trends journalist & marketing research consultant for cultural innovation firm Crowd DNA’s high-profile client Disney, providing an insight into the changing life and times of 16-34s in the German market

VICE MEDIA

Social Media & Marketing Intern / New York City, USA / Jan 2011 – Nov 2011

  • Maintaining VICE Media’s community engagement on all communication platforms and online channels
  • Conducting social media tracking, along with analysis and synthesis to identify and communicate with influencers
  • Copywriting digital marketing and social media content, generating contact spreadsheets for press releases, along with preparing a mix of corporate and independent outreach pickup for artists, writers, and advertisers

Qualifications

  • QUEENSLAND UNIVERSITY OF TECHNOLOGY [QUT], Brisbane, Australia (2007 – 2010)
    Bachelor of Creative Industries. Majors: Journalism, Public Relations, Marketing & Creative Writing
  • RENSSELAER POLYTECHNIC INSTITUTE [RPI], Troy, NY – Fine Arts Exchange (2009-2010)
  • CLAYFIELD COLLEGE, Brisbane, Australia –Diploma (2002 – 2006)

Languages

ENGLISH: Native or bilingual proficiency
GERMAN: Professional working proficiency
JAPANESE: Intermediate proficiency

Skills

Writing, Editing, Journalism, Social Media, Interviewing, Presenting, Podcast Hosting, Marketing, Public Relations, Content Strategy, Communications, Blogging, Community Management, Audience Engagement, Leadership