KKLD*: Editorial & Social Media Strategy

KKLD* is a Berlin & NYC based creative agency founded in 2003 with international project experience. The agency creates innovative advertising and communication across multiple media channels with a strong focus on social and digital media. Clients include MINI, BMW, Polaroid, Panasonic, Swarovski, Vodafone, Gigaset, Bayer, T-Mobile, FindTheBest, Richemont, Carrera, European Greens.EU and Safilo.

http://kkld.net/

KKLD* is also a co-founder of Architizer.com: http://www.architizer.com/

My role:

• Writing feature articles for MINI’s lifestyle site MINI Space and reaching out to potential interviewees and collaborators
• Editorializing and managing content on the MINI Space website and MINI’s 11 social media platforms (Facebook, Twitter, Instagram, Pinterest, Google Plus, MINI Space)
• Editorializing and managing content for Baume & Mercier’s social media platforms (Facebook, Twitter, Instagram, Pinterest, Google Plus, MINI Space)
• Conducting social media tracking and SEO
• Liaising with MINI’s art & design community
• Brainstorming innovative campaign ideas (E.g. NOT NORMAL New Years Resolutions)

In more depth:

MINI Social Media

Editorial & social media strategy on agency-side for the brand’s social media platforms, working hand-in-hand with MINI’s community marketing team in Munich. 12 channels.

facebook.com/MINI
twitter.com/MINI
instagram.com/MINI
pinterest.com/officialMINI
plus.google.com/+MINI
youtube.com/MINI
MINIspace.com
facebook.com/MINIspace
twitter.com/MINIspace
instagram.com/MINIspace
facebook.com/MINIunited
facebook.com/MINIcountryman

MINISpace.com

Editorial and digital content management for all aspects of MINIspace.com, a lifestyle brand magazine and social network for creatives. Creative direction of 6+ design competitions annually, roll-out and wrap-up across social media channels, prize handling. SCM of translation and market approval of texts across 6 languages. Community management of 100k+ members.

Baume & Mercier Social Media

Baume & Mercier Social Media

Editorial and social media strategy for the luxury Swiss watch brand’s digital presence on Facebook, Twitter, Google+ and Pinterest.