High-Impact Storyteller / Content + Strategy Lead / Writer / Editor / Speaker

Why Retailers Should Monetize Product Interaction, Not Sales

For PSFK‘s Future of Retail 2018 report, I sat down with b8ta founder & CEO Vibhu Norby to discuss how retailers need to figure out a new business model to survive the retail armageddon Online versus offline retail today is kind of like the e-book versus paper conundrum. It’s a no-brainer that physical retailers will… Read More

The Key To Sustainable Fashion? Designers And AI Joining Forces

In PSFK’s Fashion Debrief, we spoke to Sefleuria founder and data scientist Jessica Graves about how the key to a sustainable future for the fashion industry is for humans and AI to work in tandem, not head-to-head When it comes to fashion these days, there is no such thing as a… Read More

Advertising Playbook to Creating High-Reach Brand Experiences

I caught up with Casper’s Experiential Marketing Director Monica Brouwer to discuss how Casper is building meaningful brand experiences by offering rescue moments one “Zzz” at a time You’ve hit your mid-afternoon, coffee-comedown slump and you think, “What would I give to get some shut-eye before my 2.30… Read More

Sole Searching in the Age of the Smartphone

We spoke with Ron Faris about creating ephemeral communities in a world where Nikes aren’t just shoes anymore, they’re status symbols—like a Rolex, for your feet. Just because we don VR headsets instead of war paint these days doesn’t mean we’re not still hunters and gatherers still by… Read More

In the Future, Shopping Malls Will be Experience Buffets

For PSFK’s Future of Retail 2018 report, we sat down with Platform LA Founder and CEO Joey Miller to discuss how Platform is serving up an experience buffet at the convergence of fashion, culinary talent and creative companies with its popups, installations and food partnerships We get it. If we mention… Read More

How the Fashion Industry Has Gone Completely Full Circle in 200 Years

To get some crystal ball predictions for what the future of fashion holds for PSFK’s Fashion Debrief, we turned to a handful of experts PSFK’s Roundtable series takes its inspiration from the traditional roundtable: bringing together industry insiders to share their insights on emerging and compelling trends in an idea-friendly manner. PSFK… Read More

How To Close The Pleasure Gap With Product Design Innovation

  We now live in the age of authenticity. What makes you tick? Show us. Stand for something? Good, be transparent about it. No more walls. But when it comes to the birds and the bees, we think we’re all aboard the “authenticity” bandwagon because rappers rap about… Read More

How Westfield is Using Next-Gen Tech to Top Amazon in the Physical World

For PSFK‘s Future of Retail 2018 report, we sat down with OneMarket President and Westfield Corporation Board Member Don Kingsborough to discuss how OneMarket is transforming a fragmented industry into an integrated one If the world’s preeminent retailers were in a Fight Club-esque sparring match over the accolade for “biggest retail juggernaut,” Amazon would win without a… Read More